JT Batson, CEO of Hudson MX commented: “We are thrilled to continue to reinforce our partnership with Ascential and MediaLink as we scale our capabilities and expand our client base with technology to support agencies’ transformation ambitions. Prior, Cridland held other leadership positions within Dentsu and earlier in his career at Omnicom Media Group and Publicis Groupe.
MEDIALINK PRODUCTS SUPPORT HOW TO
Lucas knows the business deeply including, critically, how to deliver enterprise solutions for agencies and clients against a backdrop of rapid industry evolution.”Ĭridland most recently served as Chief Operating Officer, Media US, Dentsu where he was responsible for the operational infrastructure, technology platforms and working processes across the holding company’s media businesses. Importantly, a key focus area for Lucas and the practice will be to further scale Hudson MX onboarding as clients increasingly migrate to the platform. Michael Kassan, Chairman and CEO, MediaLink, commented: “At a time when media fragmentation and technology complexity has never been greater, we are launching Hudson Bridge with Lucas at the helm to help clients harness technology as a competitive advantage to simplify, optimize, and drive better results. Hudson MX provides media buying and media accounting solutions globally through a cloud-based SaaS platform, partnering with its agency clients to catalyze marketing transformation efforts. Within this remit, Hudson Bridge and Cridland will provide immediate focus on the implementation excellence of Hudson MX, an advertising technology business. The practice will include expertise on agency enterprise systems and their implementation, transition, and integration, as well as optimizing processes to accelerate companies’ operational speed, efficiency and efficacy. In this post, Cridland will be responsible for leading the new practice supporting MediaLink and Ascential companies by providing its clients advisory on technology-driven transformation. NEW YORK-( BUSINESS WIRE)-Strategic advisory firm MediaLink, an Ascential company, plc (LSE: ASCL.L), today announced the appointment of Lucas Cridland as Managing Director of its newly-launched practice, Hudson Bridge, effective immediately.
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